“You got it” is more than a tagline. It is an anthem and a truth. “You” are the customer. The individual. The person who needs that particular brand of peanut butter. The only one that the kids will eat. And, you know Stop & Shop has it in stock, so they got you covered.
This TV spot features real people — not actors — because we wanted to present an authentic Stop & Shop experience, with Roy Orbison’s iconic song bringing it all together.
This film featured prominently before kickoff at Ben Hill Griffin Stadium and online, setting the tone for the Florida Gators' run to the 2015 SEC Championship Game.
Credits:
160over90, Gainesville and Philadelphia
Chief Executive Officer and Founder: Shannon Slusher
Chief Creative Officer and Founder: Darryl Cilli
Executive Creative Director: Stephen Penning
Creative Director: Greg Ash
Associate Creative Director: Eduardo Moutinho
Associate Creative Director: Kris Blake
Executive Producer: Thomas Ammon
Director: Konstantinos Psimaris
Account Supervisor: Isabella Jebian
The Marine Corps and Ultimate Fighting Championship share a connection to the warrior lifestyle. This trailblazing campaign launched the Marines’ partnership with the UFC.
Result: The web series produced more than 6.2 million impressions in the first two weeks alone.
Honors: 2011 Silver National ADDY® Award, 2011 Gold Regional ADDY Award, Two 2011 Gold Atlanta ADDY Awards
Customers in our online community told us that they each have a unique shopping list, often requiring trips to different stores. With this insight, we created a TV spot highlighting Stop & Shop as people’s one-stop shop — where they can check everything off their list.
We developed unprecedented live Coca-Cola Family Night Twitter challenges for My Coke Rewards to support the broader Family Night program.
Result: The @MyCokeRewards Twitter profile received more than three million impressions in October 2011, a 416 percent increase from the previous month.
Honors: 2012 OMMA Award, 2012 Gold AMY Award
UF Online provides ambitious individuals with an opportunity to earn a University of Florida degree on their own terms. This integrated campaign speaks directly to prospective students and their influencers through a bold message centered on achievement.
Credits:
160over90, Gainesville and Philadelphia
Chief Executive Officer and Founder: Shannon Slusher
Chief Creative Officer and Founder: Darryl Cilli
Executive Creative Director: Stephen Penning
Managing Director/Group Creative Director: Greg Ash
Creative Director: Alex Liebold
Associate Creative Director: Eduardo Moutinho
Senior Designer: Walton Dale
Designer: Ismael Lopez
Account Supervisor: Isabella Jebian
We developed a uniquely refreshing website for Coca-Cola's FUZE brand of iced-tea and juice drinks. The experience itself features parallax scrolling, resulting in dynamic transitions that really pay off the brand's fusion-centric personality — without using Flash.
We created this film to celebrate the University of Cincinnati's storied basketball heritage and spearhead the school's multimillion-dollar fundraising campaign for Fifth Third Arena. The piece garnered a significant amount of impressions online, along with widespread acclaim from passionate Bearcat supporters.
Credits:
160over90, Gainesville and Philadelphia
Chief Executive Officer and Founder: Shannon Slusher
Chief Creative Officer and Founder: Darryl Cilli
Executive Creative Director: Stephen Penning
Managing Director/Group Creative Director: Greg Ash
Associate Creative Director: Eduardo Moutinho
Executive Producer: Thomas Ammon
Director: Konstantinos Psimaris
Editor: Max Paolucci
Account Director: Vera Marzoug
To highlight the obvious, yet unconventional, fact that Duracell’s rechargeable batteries come pre-charged, we created a virtual museum to celebrate them along with other obvious inventions.
Honors: 2008 Denver 50 Winner, 2009 ADCD Silver
Marines and athletes of the Ultimate Fighting Championship fight for many reasons, but only Marines have the honor of fighting for their country and fellow warriors. This campaign continued the groundbreaking partnership between the Marine Corps and UFC.
The COVID-19 pandemic presented unprecedented challenges that affected critical aspects of everyday life. Stop & Shop continued to serve its communities throughout this increasingly difficult time, including during the first few weeks when uncertainty was at its highest.
Keeping with the philosophy of “nothing beats real,” we produced a new TV spot with existing footage of actual employees and customers — while virtually recording the script — to thank everyone for their support.
We designed this website to act as the centerpiece to Silk’s Green Caps for Green Energy program. For every green-capped Silk product entered online, Silk made a donation to power one home for one day with wind energy.
Result: We shattered our 200,000-cap goal and ended up with more than 525,000 entries.
Honors: 2008 Bronze REGGIE® Award, 2008 Denver 50 Winner, TBWA Disruption Awards Finalist
This unprecedented Xbox Live application gave gamers the chance to see what it takes to earn the title United States Marine.
Result: The experience generated more than 23.2 million total impressions with 16 million of them inside our target audience.
Honors: 2011 Bronze Atlanta ADDY® Award
When it comes to My Coke Rewards, the caps are everything. People use them to get the codes they need to earn their rewards.
To celebrate Valentine's Day, we developed this 450-frame, stop-motion love letter to our community, completely shot in house using those iconic bottle toppers.
Our clients asked us to develop two print campaigns for their partnership with the Nashville Predators professional hockey team.
These pieces featured in the souvenir programs and on arena signage. Messaging focused on hockey and the MVMT for Life active-lifestyle campaign.
In addition to my advertising accomplishments, I've written multiple stories for renowned publications like GamesBeat (part of VentureBeat) and Bitmob. My reviews are regularly featured on Metacritic as well.
